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The Helix Moment explores how we think, design and lead in the co-intelligence age. The Helix Moment: How to Think, Lead and Design in the Co-Intelligence Age is the first business strategy book to come with a dedicated AI thinking partner—Helix Nexus—a live, working embodiment of
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July 8, 2025 – Theory of the Business | Suhit Anantula
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In a recent exploration of Alfred Chandler’s strategy and structure framework, we examined how tech companies like Dell are adapting their organisational structures to support AI-driven strategies. While alignment between strategy and structure is essential, it’s only part of the equation in today’s fast-paced AI
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In early 2024, Klarna did what many tech-first companies dream of. It replaced 700 customer service agents with AI. Efficiency skyrocketed. Resolution times dropped from 11 minutes to under 2. Customer satisfaction remained steady. And executives projected a $40 million boost to profits. It was hailed as a masterclass
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Sam Altman didn’t hire a technologist. He didn’t go after a data scientist or the next GPT architect. He brought in Jony Ive—Apple’s legendary Chief Design Officer. Yes, the mind behind the iPhone. Yes, the one with a private office at Apple (a unicorn move in
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Exploring Chandler’s timeless framework in the context of AI-driven transformation
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Most customer personas are built like sculptures—carefully crafted, static, and based on fragments of research. But what if they could breathe? That’s the promise of synthetic personas—AI-generated stand-ins for real users that adapt, learn, and evolve. As Olena Zanichkovska points out, these personas don’t
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LLV x Helix Edition Something crystallised after last week's executive session. A room full of seasoned leaders—decades of experience—spoke about AI. But what they were really grappling with was rhythm: * How do we plan differently in an AI-shaped world? * What does short-cycle strategy look
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Last week, I delivered what might be the most mind-blowing presentation I’ve ever given. Not because of my presentation, but the quality of the conversation we had. A room full of incredibly experienced executives—20, 30, 40+ years in the game. People who have seen every wave of
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As the book comes close to publishing, I’ll start sharing excerpts, ideas, and approaches from The Helix Moment. At its core, the Helix Moment is about two essential strands—Strategy and Design—spiraling together like DNA. It’s also about two intelligences—Human + AI—combining to create powerful co-
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There’s a moment — you’ve felt it — when something lands and your body knows before your brain can explain it. It’s not logic. It’s not noise. It’s not even your thinking mind. It’s knowing. I’ve been reflecting on how this shows up not just
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Most companies won’t fail with AI because of technology. They’ll fail because they never rebuilt their business to work with AI. I see it every week: leadership teams hoping a new tool or dashboard will “solve” AI. But the reality? AI isn’t a feature you bolt on.