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Most customer personas are built like sculptures—carefully crafted, static, and based on fragments of research. But what if they could breathe? That’s the promise of synthetic personas—AI-generated stand-ins for real users that adapt, learn, and evolve. As Olena Zanichkovska points out, these personas don’t just represent
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LLV x Helix Edition Something crystallised after last week's executive session. A room full of seasoned leaders—decades of experience—spoke about AI. But what they were really grappling with was rhythm: * How do we plan differently in an AI-shaped world? * What does short-cycle strategy look like? * How
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Last week, I delivered what might be the most mind-blowing presentation I’ve ever given. Not because of my presentation, but the quality of the conversation we had. A room full of incredibly experienced executives—20, 30, 40+ years in the game. People who have seen every wave of tech
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As the book comes close to publishing, I’ll start sharing excerpts, ideas, and approaches from The Helix Moment. At its core, the Helix Moment is about two essential strands—Strategy and Design—spiraling together like DNA. It’s also about two intelligences—Human + AI—combining to create powerful co-intelligence.
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There’s a moment — you’ve felt it — when something lands and your body knows before your brain can explain it. It’s not logic. It’s not noise. It’s not even your thinking mind. It’s knowing. I’ve been reflecting on how this shows up not just
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Most companies won’t fail with AI because of technology. They’ll fail because they never rebuilt their business to work with AI. I see it every week: leadership teams hoping a new tool or dashboard will “solve” AI. But the reality? AI isn’t a feature you bolt on.
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What started as a YouTube video... Yesterday, I watched a fine-tuning tutorial on YouTube. Today, I’ve just kicked off a fine-tuned NDIS-specific language model. Not a generic chatbot. Not a nice-to-have feature. But a foundational capability for NDIS focussed AI Services—and potentially, a playbook for a new generation
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The Age of AI is transforming knowledge work. If Peter Drucker were observing today, he’d likely be asking: “What are the long-term implications of AI on how we think, decide, and create?” One early answer in software is vibe coding — a term introduced by Andrej Karpathy (OpenAI co-founder, ex-Tesla
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By Suhit Anantula, Author of “The Helix Blueprint” & Kasia Rosa
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Hi everyone, How often have you painstakingly crafted a strategic plan, only to look back months later and wonder, "What happened? Where did we go wrong?" If you're like me, you've felt that frustration. In a world changing at an accelerating pace, especially with
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In his book “Creative Selection: Inside Apple's Design Process,” Ken Kocienda, a former Apple engineer, provides a rare glimpse into the company's innovative approach to product development. This article explores the key technological and design principles that drive Apple's success, with a particular focus
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In our quest for innovation, we often find ourselves staring at the same walls, circling familiar territory in search of breakthrough ideas. Yet, some of the most transformative solutions come not from diving deeper into our own domains, but from looking sideways borrowing concepts from seemingly unrelated fields and adapting